Monetise Every Break
On-demand SCTE-35 ad markers, called to match breaks in play, so no monetisation opportunity is missed.
Live Event Management
tx darwin
Distribute, monetise and tailor premium live events
A cloud-ready platform for frame-accurate SCTE-35 signalling, seamless break insertion and premium format conversion, spun up on demand as your event calendar changes.
Today's Live Events
Premium live sport and events remain the heart of television broadcasting, delivering peak audiences, driving advertising revenue and commanding some of the industry's highest rights fees.
Yet live events don't run to a fixed schedule. Breaks, slates and ad opportunities are called mid-event by the gallery, and every regional taker expects a feed conditioned to their own market, rights window and technical requirements.
Built on tx darwin, Live Event Management brings together source switching, SCTE-35 insertion, promo and slate management, per-region tailoring and format conversion in a single configurable platform.
Key Capabilities
Tailored Per Taker
Slates, promos and regional formats conditioned for every broadcaster, matched to their market, frame rate and codec.
Spun Up On-Demand
Channel-scalable and time-elastic, deployable on cloud or bare-metal on-premise, so you pay only for the hours you're on air.
Built Around Your Workflow
tx darwin gives gallery teams responsive, on-demand control over every stage of a live event, from source switching to break insertion, SCTE-35 signalling and output conditioning.
Configure profiles for each taker, trigger slates and breaks live through the Densitron IDS vPanel or API, and monitor every service in real time, all from a single interface.
Every Tool You Need for Live. Nothing You Don't.
Every live event is different.
Live Event Management gives you the modules to build exactly the workflow your event needs, nothing more.
Why Broadcasters Choose Live Event Management?
Broadcast Proven
Validated in production with NFL feeds delivered to YouTube TV via Encompass, with video quality confirmed under subjective testing.
Title Monetisation Built-in
On-demand SCTE-35 ad insertion for every taker, called to match breaks as they happen.
Elastic Operations
Infrastructure that flexes with each event's demands, spinning up on cloud or bare metal and down again when the event ends.
Powered by tx darwin
A modular framework that evolves with your event calendar.
Powered by tx darwin
Live Event Management is built on tx darwin, Techex's award-winning media processing framework.
Designed for the fluid, unscheduled nature of live sport, tx darwin brings resilient, cloud-native workflows to every stage of event distribution.
Its modular architecture lets you deploy only the capabilities each event needs, adapting as your calendar and taker requirements change.
Whether supporting a major international tournament with dozens of regional feeds or recurring league coverage, tx darwin keeps the operator experience simple without compromising broadcast quality.
Trusted by
Ready to Transform Your Live Events?
Discover how tx darwin delivers monetised, format-tailored live event distribution with cloud elasticity and automation. Whether you're covering a major international tournament or recurring league fixtures, our specialists can help you build a live event workflow that fits.